If you’re an eCommerce store, your marketing strategies are a crucial part of growing your business. Many Shopify stores start venturing into ad creation right after setting up their Shopify store. Ads, especially on Facebook, are a great way to reach people who are already engaged on a social platform and nudge them to visit your online store. With enough Facebook ad examples within the Ads Library, it’s easier to understand what sells and what doesn’t with ads.
From awareness ads to collection promotions to cart recovery, Shopify merchants across the globe set up Facebook ads to grow their sales and increase their store performance. If you aren’t running ads yet, you’re missing out on capturing a new audience and getting ahead of your competition.
But, fret not! We’re here to help you get started. We’ve rounded up 10 Facebook ad examples to help you grab inspiration when planning your next ad campaign.
10 Facebook Ad Examples to Drive More Sales for Your Next Ad Campaign
1. Pepe Jeans London
Pepe Jeans is popular for its denim wear and is commonly worn by young folks. Despite being as old as 1973, they have adopted new-age strategies like Facebook ads to stay relevant.
In their ad, the brand promotes their new collection, letting shoppers pick where they’ll be buying the collection. The carousel ad shows different products within the collection and has a strategic “Shop Now” button under each image to nudge action from viewers.
Action Items: Engage your ad viewers better with a carousel of your products.
BlueStone is an Indian jewelry brand that sells exquisite designs that complement Indian wear. Their products are designed with detail to quality, craftsmanship, and customer needs.
BlueStone lets shoppers know about the best offer on their usually pricey products. They show a product video to the shopper and with high engagement rates on video, they are sure to get viewers curious to “Learn More” through their CTA.
Action Items: Create and embed a video of your product within your ad. Videos autoplay on Facebook, making them perfect for ads.
MobileCity Shop is a 14-year old brand that sells mobile accessories. Their assured quality has helped them maintain their growth and keep their customers happy.
This store knows how to avoid cart abandonment! They have set up Facebook ads to remind their shoppers about their waiting cart. They have also highlighted their best features in the copy— “Free delivery” and “Dispatch within 24h”.
Action Items: Set up abandoned cart ads to remind and bring back your interested shoppers to complete their purchase. Use the title under the image to show the product name and price.
NIVEA is a German personal care brand that specializes in body-care. They are known for their snow white creams and the promise of youthful skin.
NIVEA reflects its brand voice within their ads consistently. In this ad, they promote their product and highlight what problems it solves for shoppers. They use an interactive carousel to create a narrative about the product. It’s on discount, it has a great fragrance, and protects you from the sun.
Action Items: Try promoting one of your best products with a story-like carousel ad. Show off is benefits and what it solves to give your viewers a compelling reason to buy it.
5. Florajen Probiotics
Florajen Probiotics sells dietary supplements to promote digestive health. They make affordable and trustable probiotics, with 25 years of experience in the field.
Your video doesn’t need to be over-the-top fantastic. A simple but fun video is just fine and this brand just proves it. Florajen Probiotics created a stop motion video to show off their product and use their copy to give a straightforward and valid reason to buy their product.
Action Items: Use a colorful image or video asset to catch your viewer’s eye and make them stop scrolling long enough to click on your link.
Mango is a clothing design and manufacture brand with a loyal following across the globe. Their minimal and stylish designs are adored by men and women everywhere.
Mango keeps its ads clean and sharp. This ad shows off their denim with different angles of their denim products to make the viewer eager enough to try out their denim jeans or jackets themselves. Mango also keeps its copy short and uses descriptive words to drive their message home
Action Item: Use descriptive copy to make your products shine.
7. Bath & Body Works
Bath & Body Works is an American brand that sells home fragrance, gifts, body & bath products. Their range of products is vast, making them the largest bath shop chain in the US.
Get your old stocks out of the way by following the lead of this popular brand! Bath & Body Works ensures that their products don’t go to waste by slashing prices on their old stocks and letting everyone even remotely interested know about it.
Action Items: Add that discounted price within the image in bold to ensure your viewers don’t scroll away.
8. Pottery Barn
Pottery Barn is an American upscale home furnishing store chain and e-commerce company. It has retail stores in the United States, Canada, and Australia.
Pottery Barn has a soft brand personality and they ensure that they show this even in their Facebook ads. Their one-liner copy weaves a cozy story about home and makes you immediately want to get their pretty cushions to make your home just as soft as their words.
Action Items: Never forget to use high-quality images of your product or you’re likely to lose your viewer to another well-designed ad.
9. Huda Beauty
Huda Beauty is a cosmetics line launched by an Iraqi-American makeup artist, Huda Kuttan. Through her tutorials and proven expertise, she has grown a cult following for Huda Beauty.
Product launches are always fun, as shown by Huda Beauty. They gave their glow serum a much-needed introduction to interested audiences with a bright and eye-catching ad. They used emojis within their ad copy and promoted a specific offer on their online store— “Free shipping over $75”.
Action Items: In your carousel ad, ensure each image has a different copy that adds context to your image and isn’t just added because it needs to be.
10. Marks & Spencers
Marks & Spencers is a British brand that sells high-quality clothing, home products, and food items. Started in London, they have quickly expanded to different parts of the globe.
Promote a specific collection in your store to ensure you have a chance to personalize your ad to your audience. Marks & Spencers does this brilliantly by showing off their product on a model while using sharp copy that promises buyers of how well dressed they’ll look in their products.
Action Items: Show the product in context within the image, whether it’s a dress worn at a party or a watch strapped on an arm.
Ready to create your Facebook ad campaigns?
We hope these Facebook ad examples help you set up highly converting Facebook ads for your Shopify store to attract your audience to click through and shop from you. However, once set up, be sure to monitor your ad performance using your Facebook Ads Manager, a straightforward tool to understand your ad performance.
If you’re looking for something more advanced, you can make your ad analytics smarter by plugging it into an analytics tool that is built specifically for eCommerce. RevTap is a Shopify analytics tool that helps merchants understand every aspect of their marketing analytics and find untapped opportunities to ensure growth and success.
Plug in your Shopify store with RevTap to never miss out on key insights to boost your ad performance!