One of the most widely used marketing channel in eCommerce? Email campaigns. While some of these emails are sent out as newsletters or promotional campaigns, others are triggered based on particular customer behaviors. These can include topics such as welcome emails, abandonment cart emails, re-engagement sequences, etc. The most common type of behavior-based email falls …
February 14th – a joyful date for lovers and a blissful occasion for marketers! No, really. If you’re an e-commerce industry marketer or e-commerce store founder, you should grab this opportunity to maximize the number of conversions you can make throughout the loved up holiday. Valentine’s Day is all about love, meaning you’ll need to …
32 Valentine’s Day Subject Lines That Will Increase Your Email Open Rate Read More »
Having doubts about the effectiveness of email marketing as a way to acquire and retain customers? Do you think that the email marketing tool has been replaced? According to optiminister, 85% of adults and 78% of teenagers in the US use their emails on a regular basis – meaning that no matter who your target …
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