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Month: March 2019

7 Examples of How to Create a Better Mother’s Day Email Campaign.

When it comes to email marketing, it’s crucial to have a monthly or quarterly calendar set in place. This calendar should include dates, events and holidays that are significant to your users – such as Christmas, Boxing Day, the start of a new season, or in this case, Mother’s Day. For such events, it’s very …

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How to Lower Your eCommerce Customer Acquisition Cost Using Email Marketing Channels

To all of you eCommerce marketers, entrepreneurs and founders trying to lower your e-commerce customer acquisition cost (CAC) while maintaining – or even increasing – the number of sales and orders, this is going to be an interesting read. In this blog post, we’re going to talk about how to reduce customer acquisition costs (CAC) …

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How to Improve Your eCommerce Email Marketing Campaign Strategy

According to a study by Campaign Monitor, for every $1 spent on email marketing, $44 is made in return. Based on these numbers, it’s safe to say that email marketing is a very effective marketing channel for eCommerce. However, it’s crucial to use email marketing correctly in order to make a considerable return on your …

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