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Month: September 2019

Understanding Your Shoppers With Customer Analytics - Analytics Masterclass Series

Understanding Your Shoppers With Customer Analytics

E-commerce Analytics Masterclass: Lesson Three In our previous lesson, we guided you through setting up Google Analytics to start tracking your store and marketing data. But what do you do after? Dig into customer analytics. Put that data to use and understand who your customers really are. Knowing shoppers who tend to make purchases from …

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setting up ecommerce google analytics - ecommerce analytics masterclass

Setting Up E-Commerce Google Analytics

E-commerce Analytics Masterclass: Lesson Two  In our previous lesson, we spoke about the importance of e-commerce analytics for online businesses. But, knowing why you need ecommerce analytics isn’t enough. Its impact comes into action when you’re tracking the right data and that requires setting up platforms the right way. So let’s get ready to set …

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