Month: February 2020

Email Marketing Best Practices For Higher CTR To Increase Shopify Sales

Email may be an old channel but it’s still helping brands generate revenue. It provides Shopify merchants with a personal platform to communicate with their audience better. It was found that for every $1 you spend on email marketing, you have an average ROI of $42. But, not every email marketing strategy is going to …

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10 Facebook Ad Examples for your Next Ad Campaign To Increase Shopify Sales

If you’re an eCommerce store, your marketing strategies are a crucial part of growing your business. Many Shopify stores start venturing into ad creation right after setting up their Shopify store. Ads, especially on Facebook, are a great way to reach people who are already engaged on a social platform and nudge them to visit …

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Why Google Analytics and Shopify Analytics Aren’t Enough to Understand Your Customers and Product Performance

Merchants find the best app solutions for every aspect of their store management— from inventory to marketing to sales. There’s one part of store management, however, that often goes overlooked by merchants. With in-built Shopify analytics on their dashboard, store owners often settle with these existing eCommerce analytics tools or enable Google Analytics to monitor …

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improve shopify email marketing with customer analytics - revtap

Complete Guide to Using Customer Analytics For Shopify Email Marketing

According to an eMarketer study, the median email marketing ROI is 122%. In comparison to all the other marketing channels, email clearly has the highest return on investment in times when the customer acquisition costs are skyrocketing. But when every brand out there is using the channel to reach online shoppers, how do you ensure …

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10 Email Marketing Campaign Examples to Recover Abandoned Carts

Which Shopify store hasn’t had to deal with cart abandonment? With abandonment rates as high as 69.57%, one of the most crucial parts of any merchant’s job is to set up Shopify marketing strategies to recover abandoned carts and recover lost revenue. However, with Shopify email marketing apps like Klaviyo and SmartrMail, cart recovery is …

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Measure These eCommerce Metrics To Reduce Cart Abandonment

Measure These eCommerce Metrics To Reduce Cart Abandonment

According to the Baymard Institute, the average cart abandonment rate continues to be 69.57% across most industries. In some cases, it is also seen hitting a whopping 80%. That’s practically losing more than half the sales your Shopify store can generate to the shopper’s distractions or just deals from your competitors. Now, most stores would …

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