Asiya Nayeem

How Fashion Retailers Can Sustain From The Coronavirus Slowdown

Every industry has been hit hard due to the coronavirus outbreak. But, fashion retailers specifically are bearing the brunt of it. In Europe and the US, more than 65% of consumers expect to decrease their spending on apparel. With fewer people shopping, you need to optimize your tactics to reel in shoppers to engage with …

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How to Use Content Marketing For Your Shopify Store During Coronavirus Outbreak

There’s no denying that how we work has drastically shifted in the wake of the coronavirus. Merchants have to adjust to this new normal. For some, this looks like stockouts and quicker delivery. For others, this has massively slowed down traffic and sales. During this slowdown, there is one thing you can set up on …

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How To Set Up Email Marketing For Your Shopify Store During Coronavirus

As a merchant running a Shopify store during this coronavirus outbreak, your processes look very different from how they usually are. From your product sales to your store traffic to your marketing— you’ve had to redo every aspect of your store in the past few weeks. One aspect that may be hard to figure out …

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10 Social Media Ad Campaigns Every Shopify Store Must Run

Who isn’t running ads these days? Shopify stores globally are running social media ad campaigns to promote their products, bring more purchases during their sales, and engage shoppers. It’s safe to say that the competition is high! With competition comes the need to spend more on your ads. With a projected 8.7% jump on ad …

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10 Must-Have Email Automations For Every Shopify Store

Email automations is a feature that allows you to set up time or action based triggered emails to subscribers. Since the emails are triggered based on the shopper’s behavior, it is highly personalized to the shopper’s needs. Such emails are set up to nudge your shoppers to take action on your Shopify store. But, why …

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10 Shopify Apps to Optimize Your Product Pages For Higher Conversions

Your shopper’s experience with your store can make or break their purchase with you. A slow website with unclear images and no customer support can make your shopper opt to buy from your competitor over you. You need to optimize your product pages to provide a quality experience to your shoppers. With some of the …

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Email Marketing Best Practices For Higher CTR To Increase Shopify Sales

Email may be an old channel but it’s still helping brands generate revenue. It provides Shopify merchants with a personal platform to communicate with their audience better. It was found that for every $1 you spend on email marketing, you have an average ROI of $42. But, not every email marketing strategy is going to …

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10 Facebook Ad Examples for your Next Ad Campaign To Increase Shopify Sales

If you’re an eCommerce store, your marketing strategies are a crucial part of growing your business. Many Shopify stores start venturing into ad creation right after setting up their Shopify store. Ads, especially on Facebook, are a great way to reach people who are already engaged on a social platform and nudge them to visit …

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Why Google Analytics and Shopify Analytics Aren’t Enough to Understand Your Customers and Product Performance

Merchants find the best app solutions for every aspect of their store management— from inventory to marketing to sales. There’s one part of store management, however, that often goes overlooked by merchants. With in-built Shopify analytics on their dashboard, store owners often settle with these existing eCommerce analytics tools or enable Google Analytics to monitor …

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