Vanhishikha Bhargava

Vanhishikha is the Head of Content and Partnerships at RevTap. You'll usually find her hunting for strategies and tools to enable eCommerce businesses to sell more. At other times, you'll find her testing them and writing about them with a cup of coffee.

how to use product analytics to plan your inventory better

How To Use Product Analytics To Plan Your Inventory Better (For More Profits)

You’re running a Shopify store. You’re managing everything from inventory to marketing and making sure the right deals are reaching the right customers. But what if all the inventory you stocked up on doesn’t sell? What if the bundle deals you created don’t really resonate with what the consumers want? Well, it happens more often …

How To Use Product Analytics To Plan Your Inventory Better (For More Profits) Read More »

customer analytics to increase shopify sales

How To Use Customer Analytics And Segments To Increase Shopify Sales

Black Friday, Cyber Monday, Christmas, New Years – the holiday shopping season was crazy for most Shopify stores. Now we know the holidays are over, but whoever said online shopping is going to dip – is wrong! All it takes is making the right nudge to drive these seasonal shoppers to your store again to …

How To Use Customer Analytics And Segments To Increase Shopify Sales Read More »

10 eCommerce Metrics Your Store Should Measure In 2020

10 eCommerce Metrics Your Store Should Measure In 2020

With the number of online stores growing by the day, it’s becoming harder for brands to stand out. But the top-grossing stores on Shopify have one thing in common – no, it’s not the deals and discounts they’re offering. It’s how they use their data and what eCommerce metrics they track. The most successful eCommerce …

10 eCommerce Metrics Your Store Should Measure In 2020 Read More »

increase repeat purchases

How To Bring Back One-Time Shoppers To Increase Repeat Purchases

Yes, Black Friday and Cyber Monday sales are over. However, that doesn’t mean you lost your chance to bag more customers because the holiday shopping season is still going on! This is as big an opportunity for you to grow your Shopify store. But, a big part of this growth relies heavily on how you …

How To Bring Back One-Time Shoppers To Increase Repeat Purchases Read More »

ecommerce trends 2020

10 E-commerce Trends Every Shopify Store Owner Needs To Know

The world of e-commerce is constantly evolving. From newer marketing tactics to automation-based processes, emerging e-commerce trends are helping merchants to create a better experience for their shoppers, increasing their average order value and making them come back for repeat purchases more often. That’s exactly what you need when the competition for the consumer’s attention …

10 E-commerce Trends Every Shopify Store Owner Needs To Know Read More »

best shopify apps for bfcm and holiday season marketing

Best Shopify Apps For BFCM And Holiday Season Marketing

Black Friday. Cyber Monday. Thanksgiving. Christmas. New Year. That’s a lot of reasons to celebrate and shop online. In fact, most Shopify merchants see a peak in their store traffic and sales during this period. But some of them do get lost in all the noise despite offering the best deals and discounts to shoppers. …

Best Shopify Apps For BFCM And Holiday Season Marketing Read More »

optimize your bfcm strategy with data

How To Optimize Your BFCM Strategy With Data To Get More Sales

The BFCM sale is right around the corner. You’re doing everything you can to give shoppers the biggest of discounts on their favorite products. You’re also ensuring faster shipping options are available to them. But what are you doing to ensure that your BFCM sale strategy actually stands out and your deals don’t get lost …

How To Optimize Your BFCM Strategy With Data To Get More Sales Read More »

Optimizing your store for more conversions with e-commerce analytics

Optimizing Your Store For Conversions With E-Commerce Analytics

E-Commerce Analytics Masterclass: Lesson Six You have all your data in place. You know who your customers are, how your campaigns are performing, which channels are getting you the most sales and which products are a hit amongst your customers. But that doesn’t mean you’re going to be able to convert all visitors into subscribers …

Optimizing Your Store For Conversions With E-Commerce Analytics Read More »

Optimizing Your Store Inventory With Product Analytics

Optimizing Your Store Inventory With Product Analytics

E-commerce Analytics Masterclass: Lesson Five  Every online store out there is trying to please the consumer. We’re not just talking about the deals and discounts that one has to offer, but also the range of products that are being sold. After all, no one wants to lose a customer to a competitor for simply not …

Optimizing Your Store Inventory With Product Analytics Read More »

Blog 5 - Marketing Better With Performance Analytics_1

Marketing Better With Performance Analytics

E-commerce Analytics Masterclass: Lesson Four What’s the first thing you do after setting up your online store? Set up multiple campaigns to promote your products. But how did you decide which platform to make the promotions on? You simply saw what similar stores were doing, took out an approximate advertising budget and got your campaign …

Marketing Better With Performance Analytics Read More »

Scroll to Top

Become a RevTap Partner