Vanhishikha Bhargava

Vanhishikha is the Head of Content and Partnerships at RevTap. You'll usually find her hunting for strategies and tools to enable eCommerce businesses to sell more. At other times, you'll find her testing them and writing about them with a cup of coffee.

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Strategic Shopify Marketing Channels To Keep Customers Informed During COVID-19

Difficult times call for strategic moves. A lot of Shopify stores right now are either seeing a spike in their sales as consumers stock up on necessities and things they may need while being in quarantine. But as many stores are also seeing a dip in their sales at this point. Now you can’t possibly …

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shopify marketing strategies for corona

Shopify Marketing Strategies To Sustain In The Times Of Coronavirus (COVID-19)

With the coronavirus forcing consumers into self-quarantines, there have been signs of significant changes in consumer behavior. Consumers are starting to worry about public places even for daily necessities like groceries, providing an opportunity for the eCommerce business to thrive over the next few months – as published on Forbes. But amidst these crazy times, …

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how to use Shopify analytics to identify VIP customers

How To Use Shopify Analytics To Identify And Engage VIP Customers

The competition in the eCommerce industry is increasing every day. No matter what your store sells, there’s always at least ten others offering similar products – sometimes, at better deals than yours! These stores are targeting not just the same market as you, but also pulling your existing customers away with appealing deals and maybe …

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how fashion brands can use ecommerce analytics to increase their sales

How Fashion Brands Can Use eCommerce Analytics To Increase Shopify Sales

It’s easier than ever for a brand to take its products online and sell to a global market. The Fashion and Apparel Industry Report further proves it by stating that the worldwide revenue of the industry is slated to rise from $481.2 billion in 2018 to $712.9 billion by 2022. The report also states that …

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Complete Guide to Using Customer Analytics For Shopify Email Marketing

According to an eMarketer study, the median email marketing ROI is 122%. In comparison to all the other marketing channels, email clearly has the highest return on investment in times when the customer acquisition costs are skyrocketing. But when every brand out there is using the channel to reach online shoppers, how do you ensure …

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Measure These eCommerce Metrics To Reduce Cart Abandonment

Measure These eCommerce Metrics To Reduce Cart Abandonment

According to the Baymard Institute, the average cart abandonment rate continues to be 69.57% across most industries. In some cases, it is also seen hitting a whopping 80%. That’s practically losing more than half the sales your Shopify store can generate to the shopper’s distractions or just deals from your competitors. Now, most stores would …

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valentine's day shopify marketing strategies

Valentine’s Day Shopify Marketing Strategies To Make More Sales!

The National Retail Association found that Valentine’s Day sales are booming for eCommerce. With a whopping 29% of consumers making purchases online, it is another opportunity for Shopify stores to rev up their efforts and make more sales. Last year, the total revenue from sales for Valentine’s Day gifts and goodies was around  $30 Billion …

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are your shopify facebook ads really driving sales

Are Your Shopify Facebook Ads Really Driving Sales?

If you’ve been spending thousands of dollars on Shopify Facebook ads and getting sales less than half your spend, the answer is NO. Social media platforms like Facebook are constantly changing their algorithms to personalize what their users see in their feeds. Considering how 1.62 billion users are on the platform every day, it is …

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how to use product analytics to plan your inventory better

How To Use Product Analytics To Plan Your Inventory Better (For More Profits)

You’re running a Shopify store. You’re managing everything from inventory to marketing and making sure the right deals are reaching the right customers. But what if all the inventory you stocked up on doesn’t sell? What if the bundle deals you created don’t really resonate with what the consumers want? Well, it happens more often …

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customer analytics to increase shopify sales

How To Use Customer Analytics And Segments To Increase Shopify Sales

Black Friday, Cyber Monday, Christmas, New Years – the holiday shopping season was crazy for most Shopify stores. Now we know the holidays are over, but whoever said online shopping is going to dip – is wrong! All it takes is making the right nudge to drive these seasonal shoppers to your store again to …

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