E-commerce Analytics

how to use Shopify analytics to identify VIP customers

How To Use Shopify Analytics To Identify And Engage VIP Customers

The competition in the eCommerce industry is increasing every day. No matter what your store sells, there’s always at least ten others offering similar products – sometimes, at better deals than yours! These stores are targeting not just the same market as you, but also pulling your existing customers away with appealing deals and maybe …

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how fashion brands can use ecommerce analytics to increase their sales

How Fashion Brands Can Use eCommerce Analytics To Increase Shopify Sales

It’s easier than ever for a brand to take its products online and sell to a global market. The Fashion and Apparel Industry Report further proves it by stating that the worldwide revenue of the industry is slated to rise from $481.2 billion in 2018 to $712.9 billion by 2022. The report also states that …

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Why Google Analytics and Shopify Analytics Aren’t Enough to Understand Your Customers and Product Performance

Merchants find the best app solutions for every aspect of their store management— from inventory to marketing to sales. There’s one part of store management, however, that often goes overlooked by merchants. With in-built Shopify analytics on their dashboard, store owners often settle with these existing eCommerce analytics tools or enable Google Analytics to monitor …

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Measure These eCommerce Metrics To Reduce Cart Abandonment

Measure These eCommerce Metrics To Reduce Cart Abandonment

According to the Baymard Institute, the average cart abandonment rate continues to be 69.57% across most industries. In some cases, it is also seen hitting a whopping 80%. That’s practically losing more than half the sales your Shopify store can generate to the shopper’s distractions or just deals from your competitors. Now, most stores would …

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how to use product analytics to plan your inventory better

How To Use Product Analytics To Plan Your Inventory Better (For More Profits)

You’re running a Shopify store. You’re managing everything from inventory to marketing and making sure the right deals are reaching the right customers. But what if all the inventory you stocked up on doesn’t sell? What if the bundle deals you created don’t really resonate with what the consumers want? Well, it happens more often …

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customer analytics to increase shopify sales

How To Use Customer Analytics And Segments To Increase Shopify Sales

Black Friday, Cyber Monday, Christmas, New Years – the holiday shopping season was crazy for most Shopify stores. Now we know the holidays are over, but whoever said online shopping is going to dip – is wrong! All it takes is making the right nudge to drive these seasonal shoppers to your store again to …

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10 eCommerce Metrics Your Store Should Measure In 2020

10 eCommerce Metrics Your Store Should Measure In 2020

With the number of online stores growing by the day, it’s becoming harder for brands to stand out. But the top-grossing stores on Shopify have one thing in common – no, it’s not the deals and discounts they’re offering. It’s how they use their data and what eCommerce metrics they track. The most successful eCommerce …

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optimize your bfcm strategy with data

How To Optimize Your BFCM Strategy With Data To Get More Sales

The BFCM sale is right around the corner. You’re doing everything you can to give shoppers the biggest of discounts on their favorite products. You’re also ensuring faster shipping options are available to them. But what are you doing to ensure that your BFCM sale strategy actually stands out and your deals don’t get lost …

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Optimizing your store for more conversions with e-commerce analytics

Optimizing Your Store For Conversions With E-Commerce Analytics

E-Commerce Analytics Masterclass: Lesson Six You have all your data in place. You know who your customers are, how your campaigns are performing, which channels are getting you the most sales and which products are a hit amongst your customers. But that doesn’t mean you’re going to be able to convert all visitors into subscribers …

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Optimizing Your Store Inventory With Product Analytics

Optimizing Your Store Inventory With Product Analytics

E-commerce Analytics Masterclass: Lesson Five  Every online store out there is trying to please the consumer. We’re not just talking about the deals and discounts that one has to offer, but also the range of products that are being sold. After all, no one wants to lose a customer to a competitor for simply not …

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