Asiya Nayeem
Asiya Nayeem

5 Channels to Recover Abandoned Carts on Your Shopify Store

different channels to recover abandoned carts

If you’ve been running your eCommerce store for more than a few months, you’ll be familiar with the pain of dealing with cart abandonment. With so many options and deals for online shoppers to choose from, eCommerce stores often end up losing shoppers mid-checkout. The average rate of cart abandonment is 69%. This means that you lose out on more potential revenue than you earn. 

If you don’t have a strategy in place for cart recovery, we’ve got you covered! With this blog, we want to help you understand the reason for abandoned carts on your Shopify store and set up smart recovery tactics to successfully recover abandoned carts.

Understanding Cart Abandonment Trends with Shopify Analytics

Before you can set up retargeting methods like email and SMS to nudge your shoppers to check out their carts, you need to first understand the reason your shoppers are abandoning their cart. Statistics have shown that shoppers abandon their cart for a number of reasons— high shipping fees, long checkout process, slow delivery, etc. 

Before you can set up retargeting methods like email and SMS to nudge your shoppers to check out their carts, you need to first understand the reason your shoppers are abandoning their cart. Statistics have shown that shoppers abandon their cart for a number of reasons— high shipping fees, long checkout process, slow delivery, etc. 

Abandoned Cart Recovery

But by pinpointing the main reasons for abandonment on your store, you can optimize your store to curb the number of abandoned carts. This is where a comprehensive Shopify analytics app like RevTap helps. With such a Shopify analytics app, you can understand which types of customers abandon their carts and the products that were abandoned. The analytics dashboard will analyze and find patterns in your store data to help you optimize your Shopify store.

On the RevTap dashboard, there are 2 kinds of analytics that specifically help merchants to understand cart abandonment:

1. Customer analytics

Customer analytics is a powerful way to understand your shoppers. RevTap analyzes the consumer purchase behavior on your store and creates a segment called ‘cart abandoners’. You can use the data of customers in this segment to understand how they have been interacting with your store, their previous purchases and the products abandoned. 

The holistic profiling of these customers helps you understand ‘why’ they did not complete a purchase. You can then use the data to optimize their online shopping journey to reduce cart abandonment on-site and off-site.  

For example, you can set up a Shopify email marketing campaign promoting an exclusive discount to cart abandoners only.

2. Product analytics

Your product analytics report will show you which products are commonly abandoned, their variants, whether they are at full price or on a discount, and other data points to find patterns in abandonment on your Shopify store. 

This comprehensive look into cart abandonment by product can help you make decisions about your inventory to allow you to avoid surplus and manage your stock better, and at the same time reduce cart abandonment.

5 Channels to Recover Abandoned Carts

Merchants have their pick of a range of Shopify apps to simplify their remarketing. With these apps, you can easily set up cart recovery messages to nudge a purchase. Merchants can use these channels on their own or set up a multi-channel remarketing strategy where two or three channels work in tandem to bring back the shopper to your eCommerce store.

1. Email 

Email is a powerful form of communication when done right. According to MooSend, 45% of cart abandonment emails are opened and 10.7% of those who receive an abandonment message complete their purchase. With well-crafted copy, images of the product, and offers to entice your shoppers, you can successfully turn abandoned carts into purchases.

Shopify apps like Klaviyo, Spently, and FAM simplify email marketing, allowing you to set up automated emails to recover your carts. 

You can set up a series of email reminders at timely intervals, add discount codes or other offers, and show the shopper the product they have abandoned.

2. SMS

SMS is one of the few direct lines of communication between the merchant and the shopper.  Since SMS can be received even when the shopper has no internet, this medium of communication has a high open-rate. 98% of all SMS messages are opened and they have a high click rate of 35%. If you’re looking for a new remarketing channel, you should consider adding SMS within your cart recovery strategy.

Shopify apps like SMSBump and TxtCart are built to help you maximize your SMS marketing efforts. You can set up forms to grab new subscribers, create marketing campaigns, and SMS messages for cart recovery. 

3. Web Push Notifications

Shoppers are increasingly wary of sharing their personal details like their phone number or email with online stores. In such cases, recovering your carts using email and SMS is not the best option. Instead, you can set up web push notifications to send shoppers messages about your promotions, and cart reminders without needing any details about the shopper. 

Apps like PushOwl and Smart Push Marketing have proven that web push notifications are a great channel to recover carts. Merchants can set up a series of 3 reminders, add time intervals between these reminders, and include discounts to nudge a purchase. The image within the notification is also generated dynamically so that the shopper sees the image of the product they had added to their cart.

4. Facebook Messenger

If you aren’t already using Facebook Messenger as one of your marketing channels, you are missing out! More than 1.3 billion people use the messaging platform each month. Merchants have an opportunity to reach every visitor and shopper that lands on their store. In fact, Facebook Messenger has 70-80% open rates and 20% clickthrough rates, better than any other marketing channel available. If you aren’t sure where to start with Facebook Messenger marketing, cart recovery can be your first goal.

A few notable Shopify apps that specialize in Facebook Messenger marketing are Flashchat, Recart and Octane AI. The apps allow you to automate cart recovery. This way, any shopper who abandons their cart receives a reminder about it on the popular messaging platform.

5. Retargeting Ads

With its high visibility, paid advertising is proven to convert— attracting new audiences, bringing back old customers, or recovering abandoned carts. Ads set up for cart recovery especially see more engagement. For one, retargeted ads have 10x the CTR of a typical display ad. Such ads are personalized which means that they perform 3 times better than generic ads.

If you aren’t well-versed with paid ads, you can skip trying to figure out Google AdWords and Facebook Ad Manager. Instead, install a Shopify app like Retargetapp or AdRoll Retargeting to manage your ads for you. With their sleek dashboards, these apps simplify ad creation and management. 

Optimizing Your Cart Recovery Strategy with Shopify Analytics

Once you’ve set up your marketing channels, it’s important that you monitor the performance of your remarketing efforts. If you’ve integrated your marketing channels with RevTap, you can analyze all your marketing data in one place. The smart AI analytics app will automatically notice trends within your analytics. The app will send you insights about how you can optimize your abandoned cart strategy. With data-driven actionables, you can optimize your messaging and timing to maximize conversions.

With a Shopify analytics app, it is easy to find the best practices for your remarketing efforts. Increase clickthrough rates and revenue for your Shopify store and reduce cart abandonment. 

Turn your Shopify store data into more revenue with RevTap. Sign up today to get started for FREE and avail pre-launch discounts.
Asiya Nayeem
Asiya Nayeem

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