When writing your Facebook ad copy, every word counts. You have up to 125 characters to grab shoppers’ attention and convince them to check out your products. As everyone who has ever run Facebook ads, you’re sure to have checked out the different guides available online. However, there just isn’t enough about the kind of Facebook ad copy you should craft.
While we highly encourage following your brand’s tone within your ad, you may find that your ad performance has room to improve. Here are some of our best, tried and tested Facebook ad copy hacks to help you improve your ROI from Facebook ads.
Facebook Ad Copy Hacks to get more sales
1. Make it personal
Shoppers like to be addressed on a personal level. A conversational copy has always made a higher impact that generic sales tactics.
Make your ad’s CTA button more personal by making it about the shopper. Use the word ‘my’ instead of ‘your’ and see a stark difference in the ad’s performance.
When using the first person pronoun, we found that one brand saw a 6.3% increase in their campaign CTR.
For instance, if you are a fashion brand, your CTA can be ‘Shop my wardrobe’ instead of ‘Shop your wardrobe’. Or, when referring to shopper wishlists, your CTA can be ‘Shop from my wishlist’.
2. Use power words
Power words have proven to convert better. It was found that the right power word in your copy can increase your conversion rates by 12.7%.
Here are some power words and phrases that you can use within your ads for better CTR:
- Don’t miss out
- Try before you buy
- Become an insider
- While they last
- Sale ends soon
- Last chance
Here’s an ad by Paolita, a fashion brand, using the word ‘luxurious’:
Want to know more Facebook ad hacks? Schedule your free ad consultation with Spin by RevTap.
3. Compel conversions with Call to Action words
CTAs allow you to prompt an immediate response or encourage an immediate sale from shoppers. Using a CTA on your ads can give your shoppers more direction, bringing in higher clicks on your ads.
Some of these CTA words and phrases include:
- Try Now
- Shop Now
- Get a free gift
- Grab the discount
- Get X% Off
- Shop the Sale
4. Use scarcity words
Scarcity is a tactic that taps into the consumer’s fear of missing out on a choice. Use Facebook ad copy that informs shoppers about the limited supply of products to increase demand and make shoppers rush to your Shopify store.
Phrases like “Buy it while it lasts”, “Shop before it runs out”, and “Only 3 left!” are sure to make shoppers sit up and take notice.
Here’s an ad by Mango that uses scarcity successfully, making their audience open and browse their online store instantly.
Do your Facebook ads get a lot of reach, but not as many conversions? Get a free ad consultation from our experts.
5. Use urgency words for quicker action
Just like scarcity, urgency builds demand for your products by using words that make shoppers believe they need to take swift action. Unlike scarcity, urgency uses sharp phrases like “Shop Now!” and “Ends Soon”.
Here are some phrases you can use:
- Price going up
- Final sale
- 24 hours left
- Ends in 3 days
- Only till June 15
- Act now!
- Flash Sale
- Limited Time Offer
This ad by Costco quickly informs the shopper what the offer is and when it’ll end, making them rush to the store to grab products before they miss out on the deal.
Optimize Ad Copy to Improve CTR and Increase Shopify Sales
Besides these 5 hacks, one of the most important parts of ensuring better ad performance is by constantly monitoring your analytics, A/B testing different ad copy, and optimizing based on the data.
Before you start running ads, you need to research the market, understand what kind of ads work with your audience, and set up a winning formula to help your ads get off the ground! That’s sure to be time-consuming.
That’s why our team of ad experts is providing FREE ad consultation to Shopify stores. With years of industry knowledge, our ad experts will work with you to set up high-converting ads, along with tried and tested copy techniques to ensure growth.