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Shopify Facebook Ads Guide: Reduce your customer acquisition costs by 80%

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When it comes to promoting a brand, Facebook is one of the most effective advertising channels. With billions of daily active users and smart targeting options, Facebook has proven to be 7x cheaper for advertising as compared to other platforms. But only when your Shopify Facebook ads strategy is backed by consumer psychology, platform specifications and specific targeting.

Sounds overwhelming? It is. And you’re not alone.

More than 50% of Shopify stores that are using Facebook to promote their products and deals are ‘not sure’ how effective their campaigns are.

how effective are your shopify facebook ads

Also read: Are your Shopify Facebook ads really driving sales

In this guide, our goal is to help you understand the smallest of nuances of Facebook ads for your Shopify store. So that the next time you run an ad campaign to promote a deal or a new launch, you don’t just get likes on the post, but traffic that converts into a successful sale.

Let’s begin by first understanding why your Shopify store should be advertising on Facebook.

CHAPTER 1

Why should you run Facebook ads for your Shopify store?

 

1. Your customers are on Facebook

Be it for personal networking or professional purposes like your store’s page, your customers are on Facebook. With 1.73 billion daily active users, it is safe to say that when you’re advertising on Facebook at any given point in time, you’re reaching at least 1% of your target audience. That’s a lot of customers to reach out to!

2. Facebook ads are cheap

We already mentioned this at the start of this guide. But nevertheless, here it goes – with the advanced targeting capabilities offered by Facebook, Shopify stores can run advertising campaigns for 7x lesser spend than any other platform. But of course, this depends on how well you know your target audience and how to set up an ad that specifically reaches them.

We analysed over 10,000 Facebook ads and found that for every $1 spent per day, a business can get in front of a minimum of 100-200 people that wouldn’t have noticed your brand otherwise – of course, it depends on your targeting location too. That’s a fair amount for keeping your brand alive!

Insights from our campaigns:

  • Spend $1 per day to reach around 200 people approximately in the UK
  • Spend $1 per day to reach around 100 people approximately in the US
  • Spend $1 per day to reach around 600-700 people approximately in India

*Spend and results may vary from industry to industry and campaign to campaign

3. You get access to advanced targeting options

When you advertise your brand in a newspaper, you reach out to a wide audience. Some of whom may not even be interested in what your Shopify store sells. For instance, if your Shopify store sells baby products, all the newspaper readers are not going to jump at the offer you’re promoting. It’s only appealing to those who have a kid or are expecting one soon.

With Facebook, you can target shoppers based on their behaviour, interests, demographics, connections, age group, locations, language or even life milestones and more. You can layer the targeting on top of one another, almost defining your ideal customer while setting up your ad!

4. You can create a shopping journey for your customers

The best thing about Facebook ads is that you can create a complete shopping journey for customers. You can guide them from one stage to another through your sales funnel to lead them towards making a purchase from your store.

For instance, you can start by running an ad announcing your new store and leading traffic to your site. You can then retarget those customers who did click through your ad with first-time purchase offers to move them an inch closer to making a purchase. Further, if they still abandon the cart, you can automate a cart recovery campaign!

shopify facebook ads - customer journey

5. Facebook ads are highly customizable for your goals

Facebook enables you to create ads that are high on engagement and can be tailored to suit different types of customers. Right from ad format to the objectives you set for it, you can customize almost everything as per your goals!

For example, you can set up a video ad for the emotionally driven online shoppers. You could set up simple image ads displaying your newest range along with a discount on it. Or even better, you could set up multiple formats to test which customization works the best for you.

So unlike other advertising platforms, you can customize your ad design, copy, landing pages, call-to-action button and more, alongwith the objectives:

facebook ads for shopify goals

Now that you know why Facebook is a brilliant platform for advertising and promoting your Shopify store, let’s move to the next step – understanding the different types of Facebook ads.

New to Facebook ads and need help getting started? Get a FREE ad consultation from our Shopify experts

CHAPTER 2

What are the different types and formats of Facebook ads?

 

As we said, Facebook is one platform that allows you to customize your advertising campaigns easily. To support different goals that a Shopify store may have, there are different types of Facebook ads that your business can run.

1. Image ads

The simplest format of a Facebook ad is an image ad. In this format, all you have to do is pick the best image of one of your products, collections or the sale that you’re running. You can even simply boost an existing post with an image from your Facebook page in this case – we know you’re sharing a lot of product pictures already!

Complete it with an interesting caption and a call to action button, and you’re all set.

shopify facebook ads example 1

Specifications:

  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

2. Video ads

This format of Facebook ads run in the News Feed, Stories or appear as in-stream ads in longer videos published on the platform. These are perfect for Shopify stores that want to show a little behind the scenes of the products they’re selling, share a quick demo of their products or showcase a customer testimonial.

If you don’t have high-quality video footage, you can also create GIF-like graphics or use animation instead. These ads work really well when it comes to grabbing attention – think about the last time you stopped scrolling on seeing an interactive ad.

ecommerce facebook ad examples - video ads

Specifications:

  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: 4 GB max
  • Video length: 120 min. (we recommend 15-30 seconds)
  • Continuous looping

3. Carousel ads

Want to showcase more than one product image in your ad campaign? With the carousel Facebook ad format, you can include up to 10 images or videos in your ad. These ads are best suited for showcasing different items in a product range, displaying different variants of a specific product, sharing different aspects of the product being promoted or in general, showing the different ranges available on your Shopify store.

Accompanied by an interesting caption and a clear call-to-action, these ads can be really effective at telling shoppers about your brand!

shopify facebook ads - carousel ads example

Specifications:

  • Recommended image size: 1080 x 1080 or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

4. Slideshow ads

If you don’t have videos but would like to create one with what you have, this format is for you. You can use a collection of product pictures, text, existing video clips or even stock photos from the Ads Manager to set these up.

This format of Facebook ads works well as they create eye-catching motion, that imitates videos but uses less bandwidth. So if you’re targeting consumers in a low connectivity area, this format is an easy way to draw attention.

5. Collection ads

Offered only for mobile devices, the collection ads format allows you to showcase five products together. But the highlight of the format is that it lets people buy your products without even leaving Facebook creating an instant shopping experience. Using this format ensures higher conversions from people on-the-go or those who may not have a very strong internet connection to load your website on their mobile browser. Learn more about collection ads here.

Specifications:

6. Instant experience ads

Also called Canvas, instant experience ads are a full-screen ad format on Facebook that resembles a mobile website. Although the ad loads 15 times faster than a mobile website, creating an instant shopping experience for customers. You can also link a customer to more instant mobile content through this ad format. Learn more about experience ads here.

Specifications:

  • Image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 45 characters
  • Canvas components possible – Header with logo, Full-screen image, Text block, Button for offsite links, Image carousel, Auto-play video, Full-screen tilt-to-pan image, Product set

7. Lead ads

Lead ads are specifically designed for mobile devices to make it easier for users to sign up for something or share their contact information. They’re great if you want to increase the newsletter subscription of your Shopify store or want customers to pre-book orders for an upcoming product range.

facebook lead ads example

Specifications:

  • Image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters
  • Caption in a paragraph format (no character limit)
  • Caption in 5-bullet points (80 characters per bullet)
  • Context card headline: 60 characters
  • Context card button: 30 characters
  • Privacy Policy and website URL links are a must

8. Dynamic ads

Push advertising is no longer effective. You need to promote products in a contextual manner to get customers to interact with them. With dynamic ads, you get to promote targeted products that are based on what the customer has shown interest in on your store.

For instance, if a shopper visits your store, likes a few products, adds them to their cart but abandons the purchase, you can use dynamic ads to remind them of the products they left behind. This can nudge the shopper towards making a purchase decision faster, coming back to your store to complete the purchase.

Specifications:

  • Image size: 1,200 x 628 pixels or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

9. Messenger ads

With 1.3 billion daily active users, Facebook Messenger offers an opportunity for brands to connect with their customers – where they are the most active. The ad format here is pretty much similar to the image ads; all you need to do is simply choose Messenger as the desired placement while setting up the ad.

messenger shopify facebook ads

10. Stories ads

There are about 300 million people using Facebook stories to share their day-to-day updates. Stories are the new way of sharing what we’re doing, what we like and engaging with our friends and family. Businesses can use this full-screen vertical video format in the same way, to promote their ongoing sales, product videos and more. They can link the story to the sale page on their store to lead the viewer towards making a purchase.

shopify facebook ads stories

Yes, you have too many options at hand. Facebook gives you the ability to create multiple ads in different formats. So you can test what your target audience likes to engage with the most!

But how do you choose a Facebook ads format to start with?

Your Shopify store’s analytics is an untapped opportunity to grow your sales. Make your data work for you. Give RevTap a spin!
CHAPTER 3

How to choose Shopify Facebook ads format?

 

The ad format you choose or is available to you will depend on the objective of your Facebook ad campaign as well as the placements you choose for running the ad set.

Facebook has simplified making the choice with these quick tally tables that you can refer to. Use these while choosing the ad format for your Shopify Facebook ads.

Available ad formats by objective:

facebook ads format by objective

Available ad formats by placement:

facebook ad format by placement

Not sure which Facebook ads format is the best suited to promote your Shopify store products or deals? Get a FREE ad consultation from our Shopify experts.

Once you’ve decided on the objective of your Shopify Facebook ads and the ad format using the guide above, it’s time to create your ad campaign.

This is the tricky part. Everything from the words you use in the ad copy to the images or videos you make use of, every little detail has a direct impact on the conversions it will drive for your Shopify store.

Even if your campaign simply targets getting more page likes or driving more traffic to your store, here’s everything you need to know about designing an ad that actually works.

CHAPTER 4

How to create your Shopify Facebook ad creatives

 

You may have spent a lot of time planning out your product photoshoots. You may have even spent hundreds of dollars on them. But when it comes to the creatives you use for your Facebook ads, there are few things that work and some that just don’t.

After running thousands of ad campaigns and testing different creatives ourselves, here are some ad creative design best practices to follow:

  • Keep your ads colourful to grab attention immediately (boring is out!)
  • Highlight your value proposition in the ad image or video
  • Create ad creatives that contrast with the newsfeed (or you’ll blend in)
  • Use the right image size (refer the specs we mentioned above)
  • Make sure your ad creatives look good on every screen
  • Test both landscape and square ad creative formats

Here are some of our observations on different types of Shopify Facebook ads we have run for online stores:

Landscape vs Square ad creatives

Based on the data and our experience running ads for our clients at Spin by RevTap, we found that square ads perform well and have a higher conversion rate than landscape ads.

shopify facebook ads - landscape vs square

Static images vs Video ad creatives

Based on experience running ads for Shopify stores at Spin by RevTap, we noticed that video ads perform well and show a higher conversion rate than static images as they’re more engaging.

facebook ads experts shopify - image vs video ads

Light background vs Colorful creatives

While this may vary from product to product, our experiments at Spin by RevTap show that using colorful creatives for your Facebook ad campaigns give a higher conversion rate than those with lighter backgrounds.

colorful vs dull facebook ads

CHAPTER 5

How to create your Shopify Facebook ad copy

 

After the creatives, your Facebook ads copy is what makes or breaks your conversion. It is what nudges the shopper to explore products on your store or purchase from you. It is what also drives them away to another store if you go wrong.

We have been on both sides of the rainbow. After learning from our mistakes, here are a few things we learned about writing the right ad copy:

1. Tie your text to the visual

While you can use your ad copy and creative to tell two stories that promote your product or sale, remember that they should complement each other in some way. You don’t want to confuse the shopper!

2. Create different ads for different people

Remember no two online shoppers are the same. What motivates one to make a purchase from you, might drive the other way. So tailor your ad campaign message to your customer segments with separate ads.

Don’t have your customer segments created yet? Connect RevTap to your Shopify store and have them at your fingertips in minutes! Install the app today

3. Strike a conversation with your audience

Don’t be robotic. Talk to your customers like you would talk to a friend or the way you would like to be spoken to. The idea is to start a conversation so you can get them to engage with your brand.

4. Be consistent across your campaigns

Use the same tone across all your campaigns so that your audience can recognize who the message is from, no matter where they read it.

5. Keep your copy short and sweet

Decide on the one thing that you want to tell your audience through the ad campaign and say that. Do not beat about the bush or your core message will get lost in confusion.

6. Stick to one call-to-action

Give clear direction to the shopper on what’s the next step upon seeing your ad. Do you want them to browse through your collection, buy the product, contact you? Say that. But stick to using one call-to-action at a time.

7. Mention the price clearly

When applicable, make sure your ad copy clearly mentions the price or the discount you’re offering. To nudge shoppers to convert on the ad copy, include a timeframe with phrases like ‘limited period offer’, ‘this week only, etc. This creates a sense of urgency around what you’re promoting and trying to sell.

Your Shopify Facebook ads have multiple fields to place your text:

  • Main ad text – up to 90 characters
  • Headline – up to 25 characters
  • Link description – up to 90 characters

PS. It’s a good idea to have at least a few different headlines and descriptions ready when you plan your ad campaign. This will help you visualize how your ad campaign may appear to your audience and tweak your messaging accordingly to get a better response. Thinking on the spot about your ad copy is not a good idea!

Also read: Facebook ad copy hacks for Shopify stores to improve CTR

CHAPTER 6

How to set up targeting for your Shopify Facebook ads

 

Once you have your ad campaign goal set, ad creatives and ad copy ready, the next step is to nail the targeting. You don’t want your ad showing up to shoppers that are the least likely to even explore your products.

Imagine targeting a 15-year-old with products from your old age living collection. They’re not even going to engage with the ad unless they’re seeking to buy something for their grandparents.

Similarly, suppose you’re selling luxury fashion products. If you’re targeting 18-year-olds who usually engage with brands like Walmart and H&M, you’re trying to nail a shot in the dark. It’s almost next to impossible for them to have that high purchasing power.

If you don’t want to lose your advertising dollar, the hack to running a successful Shopify Facebook ad campaign is to know your customers.

Now Facebook offers a wide range of targeting options. You can drill down to defining an individual with these targeting capabilities. But with so many options, you can get carried away easily. You might end up either targeting too broad a market or too narrow a market.

So how do you reach the right audience? Here’s what you need to do:

1. Get to know shoppers better with customer segments

First things first. Before you get to set up your targeting on Facebook, you need to know who your ‘ideal customer’ is. This is important so that when you start to define your target audience to Facebook, you’re closer to defining someone who is more likely to convert. Not based on assumptions, but actual data.

You can do this by plugging in a Shopify Analytics app like RevTap into your store. The app simply connects to your store, Google Analytics and marketing apps, pulling all the data onto one dashboard. It then creates 10+ customer segments based on their purchase behaviour so far.

For example, it groups shoppers who are motivated to complete a purchase with coupons, under ‘price-sensitive’. Similarly, it groups shoppers who have bought items from your store on full-price under ‘full-price shoppers’.

Each of these segments defines the demographics of the audience clearly. What their age group is, the location they come from, their gender, the devices they use, the kind of products they’re interested in and more.

So basically, before you jump into Facebook to set up targeting, you know which customer segments have been the most beneficial for you so far. You also know which ones you want to currently promote a product or discount to, based on how much sales and revenue you can generate out of them.

Here’s what customer segments typically look like:

customer segments by revtap for shopify facebook ads

Haven’t heard of customer analytics or customer segments before? Read our lesson on understanding your shoppers with customer analytics and segments

Once you have your segments at hand, you know who to target. Now it’s time to jump into Facebook and set up your audience targeting.

2. Set up your Facebook audience targeting

When you’re setting up the audience for your Shopify Facebook ads, move step-wise to ensure you’re covering all grounds highlighted by your customer segments.

Location-based targeting

Define the location of where your ideal customers are from. Facebook allows you to set up location-based targeting by including country, state/region, counties, designated market area, city, postal code and defined address radius.

You can also add the following location targeting on the above:

location based targeting for facebook ads shopify

  • Everyone in the location (default) – Includes all Facebook users whose last updated location matches your defined target location.
  • People who live in this location – Includes users that have set the location you defined on their Facebook profile and is confirmed by their IP address.
  • People recently in this location – Includes users in the defined location, tracked by mobile device usage.
  • People travelling to this location – Includes users who have had the defined geographic as their recent location.

Demographics-based targeting

Coming back to our example of age groups and their spend powers – the next layer of your audience targeting should be demographics. Based on the customer segments you want to target, you can define the demographics based on:

demographic based targeting for facebook ads

  • Age
  • Gender
  • Language (very important if you’re catering to a local-sensitive audience)

You can further define the demographics by adding layers of parameters like job titles, ethnicity, life events and more.

Interest-based targeting

We understand you want to reach out to as many online shoppers as possible. But what’s the point of promoting something that they’re not interested in at all? Think about how you disconnected the last sales call you got regarding an insurance policy that you weren’t even looking for.

Right from the pages they have liked, magazines they follow, the apps they use and more, Facebook gives you the ability to set up targeting based on hundreds of interests that a user has shown on the social media platform.

interest based targeting for facebook ads

Again, remember not to get carried away. You don’t want to end up targeting too broad an audience with interests that are not related to what your Shopify store sells.

Behaviour-based targeting

The social media platform also allows you to target people based on their purchase history, purchase behaviour – high spend, luxury goods and more, their recent travels, life events and more. Facebook gathers this data from what the user has shared on the platform, along with many external data sets.

Now, this may or may not be relevant to your Shopify Facebook ads targeting. Using customer segments, identify behaviour that you can target on Facebook.

For example, if you’re selling luxury products, you would want to include behaviour that says the user has previously purchased similar products.

behaviour based targeting shopify facebook ads

Now if you’ve had a Shopify store for some time that has been getting organic traffic and also has some customers, put that data to use too. Here are two guides that will help you target your existing customers as well as those that are similar to them:

Once you’ve set up your target audience, the next step is to set the right budget. You don’t want to dive in with thousands of dollars straight away. Your ad spend should be based on the resources available to you, what you’re expecting to earn when you make a sale through the ads and the probability of you making a sale through your Shopify Facebook ads.

CHAPTER 7

How to set the right budget for your Shopify Facebook ads


We’ve seen a lot of Shopify stores go in with a very high budget and come back wondering why they didn’t make as many sales. 

We’ve also heard stories about how they set a budget that gave their Shopify Facebook ads a reach, but zero interaction. 

While you can get the most out of Facebook with just a $5 daily spend, it is important that you pick the right budget for your campaign beforehand. 

One, it helps you estimate your spend and calculate the potential sales your store can make. Two, it prevents you from over- and under- spending. 

Now Facebook gives you two budgeting options:

1. Daily budget 

By setting up your daily budget, you’re automatically telling Facebook to stop delivering your ad after it has hit the cap on the day. The results it gets you in those 24 hours become what your spend is worth. 

If Facebook identifies a high-potential opportunity, it might even spend a little more than your daily budget on a said day. But then the platform automatically lowers the spend on the low-potential days. 

So basically, with a daily budget, you’re letting Facebook auto-optimize to get you the best of results. 

2. Lifetime budget 

Setting up a lifetime budget is like the spend cap your parents put on your purchases when you were a teenager. You were allowed to choose what you wanted to spend the pocket money on, but you’d get no more than that in a month. 

When you set up a lifetime budget, Facebook will ask you to add a schedule for your Shopify Facebook ads campaign – a start and an end date. It then divides the total campaign budget almost evenly across the campaign dates. 

Want to learn more about the pros and cons of both the budgeting options? Read this guide

IMP. Once you set up an ad and it starts to run, you can’t change the budget type. So make sure you spend time understanding how budgets work before creating a campaign.  

What do we recommend? 

Our Shopify experts suggest setting up a daily budget and an ongoing campaign duration. This gives you the flexibility to edit your daily budgets or even pause your campaign whenever the need be. 

To start with, we recommend having a budget of $30-$40 per day for at least 3 to 4 weeks. During this period, you should be closely tracking your cost per action (CPA) and the amount you spend on it. Your further budget allocation strategy should be based on concrete data. 

Not sure how much what kind of ad budgeting you should go with? Don’t know what your daily ad spend should look like? Get a FREE ad consultation from our Shopify experts

Ready to run Shopify Facebook ads for your store, but not sure which ones you should be running? 

CHAPTER 8

Must-have Shopify Facebook ads for better customer engagement and more sales

 

1. Sale/Discount promotion

This one’s obvious. If you’re running a discount or a sale on your store, you would want your shoppers to know. Don’t wait for them to discover the offer in their own sweet time. Make sure that you have the message clearly on your ad creative, along with elements that create a sense of urgency around the offer!

shopify facebook ads to promote sales and discounts

2. Collection feature/ New launch

A lot of online shoppers will simply visit the one link you’re promoting and leave without checking the rest of your range out, lowering the probability of them converting during the visit. Use your Shopify Facebook ads to promote a collection of products or all your new launches across different categories. The idea is to make product discovery easy for online shoppers.

shopify facebook ads to promote collections

3. Product how-tos

Another way to get more sales for your Shopify store is to show and tell the value of your products. Use your Shopify Facebook ads to share product how-tos or videos with text on them, explaining the different features or highlights. Let the ad do all the talking your product page does to convince the shopper to make a purchase.

product how to facebook ads shopify

4. Customer testimonials/ reviews

Whether you’re a new store or one that has been running for months, or even years, social proof is your growth hack to convince a shopper to make a purchase. Instead of just limiting them to your site, use product reviews, ratings and testimonials in your ads too. Let your audience know how consumers like them feel about your product.

PS. If you can get a customer to share a video product review, that’d just 2X your sales.

shopify facebook ads testimonials

5. First-purchase discounts

If you’re running Shopify Facebook ads for the first time to reach new customers, or have just launched your store, this is for you. To attract new customers, run ads offering a first-purchase discount. Give them a reason to shop from a new store!

first purchase discount facebook ad

6. Cart recovery

The average cart abandonment rate still hovers around 69% for most Shopify stores. With the increasing amount of competition in the space, it’s projected to hit even 80% in some industries! That’s why you need to have a cart recovery campaign in place. Offer an exclusive discount to these shoppers for checkout, create a sense of scarcity or urgency around the purchase and see them come back in no time!

cart recovery facebook ads example

7. Limited period discount

In case you’re launching an exclusive or limited edition range of products, it’s a good idea to create a sense of urgency around them. You can do this by running Shopify Facebook ads that promote a limited period discount on them.

shopify facebook ads - limited period discount

8. Retargeting ads

Once you start driving traffic to your Shopify store, you will notice that a lot of online shoppers don’t convert on their first visit. Instead of hoping for them to come back to your store eventually, retarget them with ads that remind them of the products they liked. You could recommend more products from similar collections to engage them again or even display customer testimonials to hook their attention.

retargeting facebook ads shopify

Also read: 10 Facebook ad examples for your next ad campaign

CHAPTER 9

Measuring the success of your Shopify Facebook ads

 

Yes, Facebook Insights and the Facebook Ad Manager offers data on how your Shopify Facebook ads are performing. But viewing all that data for all your campaigns and taking note of all the metrics, can get all too overwhelming in minutes.

Taking a decision on which Shopify Facebook ads to continue, which to optimize and which ones to pause, can take you ages. You’re going to have to go through each of the campaigns, take note of the targeting that worked best for them individually.

Imagine even having to analyse this for 10 Facebook ad campaigns!

That’s where using a Shopify Analytics app like RevTap helps as it streamlines the data for you, letting you focus on metrics that matter the most. It then lets you measure the success of your Shopify Facebook ads with the following reports:

1. Overall Facebook ads performance

As a store owner, you need to know if an advertising channel has been working for you or not – almost instantly. With RevTap you can see the overall performance of your ad campaigns on a weekly or monthly basis, or across custom dates that you want to analyse. It’s important to know how much sales and revenue your ads are getting before you add more dollars to your account!

Apart from the ad spend and revenue generated over the period, here are a few other metrics it highlights for you to focus on:

  • Impressions – Total number of impressions for the selected date range. (Based on facebook’s impressions).
  • Cost per click (CPC) – The total amount spent divided by the total number of link clicks on the ad.
  • Click-through rate (CTR) – The total number of link clicks divided by the total impressions made by the ad.
  • Cost per impression (CPM) – Cost per 1,000 Impression; total amount spent on an ad campaign, divided by impressions, multiplied by 1,000.
  • Ad frequency – The average number of times each person saw your ad.

Want to learn how your existing Shopify Facebook ads have been performing? Speak to our Shopify experts for a FREE ad consult

2. Demographic target performance

With data pulled from your Facebook Business Manager account, RevTap creates an easy-to-understand graph that highlights which age group is interacting with your ads the most. It further goes on to collate data on each of the age groups – ad reach, frequency, clicks, the amount spent, revenue generated, ROAS and more.

demographic targeting with revtap

3. Gender target performance

Similar to age groups, the next section of your performance marketing report includes how your Shopify Facebook ads have performed under gender-wise targeting. Here too, it highlights your ad reach, frequency, clicks, the amount spent, revenue generated, ROAS and more. So that you don’t have to go individually reading campaign insights on the Ads Manager.

gender targeting facebook ads report by revtap

4. Ad placement performance

Advertising on Facebook has its perks. With access to multiple ad placements, your campaigns have a higher chance of being noticed by your target audience. But to see which ad placement works the best can be tedious. RevTap pulls together that data into a crisp report so that you can focus on specifically optimizing your ads for a placement that has driven more sales and revenue for your store.

facebook ad placement report by revtap

Also read: Marketing better with performance analytics 

5. Campaign(s) performance

And of course, an overview of how all your Shopify Facebook ads are performing. So that you can tally the ad spend of each campaign and the revenue you’ve generated from it in minutes. If you have set up multiple ad sets under a campaign, you can click through to find a similar, actionable report on it.

shopify facebook ads campaign performance by revtap

Also read: Types of data reports to grow your Shopify store and how to use them

Conclusion

With the changing consumer behaviour and marketing trends, it’s sometimes difficult to catch up with what a consumer wants to engage with. You need to stay at the top of your game by putting all your marketing and customer data to use, and adding it to your Facebook advertising strategy to create campaigns that actually work.

But when you’re handling a store, customer queries and ensuring timely deliveries, setting up Facebook ads often becomes a ‘set it and forget it’ approach for most. As a result of which, a lot of Shopify stores simply end up running ads that keep them in the know-how but don’t really drive the right shoppers to their store.

So they end up spending thousands of dollars a month getting traffic to their store that does not convert.

After speaking to a lot of such stores, we decided to help them create Facebook advertising strategies. We’ve roped in Shopify experts to offer a FREE ad consultation to stores that have been struggling to make the most out of Facebook ads or are just starting out with their advertising.

Interested in getting insights that can help you turn your $5 spend per day into concrete results? 

Schedule your consultation today.

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Vanhishikha Bhargava
Vanhishikha Bhargava
Vanhishikha is the Head of Content and Partnerships at RevTap. You'll usually find her hunting for strategies and tools to enable eCommerce businesses to sell more. At other times, you'll find her testing them and writing about them with a cup of coffee.

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