There’s no denying that Instagram is one of the best social media platforms that brands need to invest their marketing efforts into. More than 800,000 shoppers use Instagram every month. What’s more, 60% of people say they discover new products on Instagram. By sharing quality content and tapping into smart strategies, you can successfully sell on Instagram.
We’ve created a 10-step checklist to help you start to sell on Instagram and use the social media platform to increase your Shopify store’s credibility and conversions.
10 Ways to Sell on Instagram for Shopify Stores
1. Understand the different formats
Before you start planning your Instagram strategy, you need to understand the different formats available to you on the social media platform.
Instagram has 5 different formats:
- Posts: These are single posts shared in a square, landscape, or portrait straight to your follower’s feed.
- Carousels: These are much more interactive, allowing people to swipe and look at images. Carousels allow you to convey information or show different angles of a product.
- Stories: They are 15-second images or videos that expire after 24 hours of sharing. Stories are usually used to keep your existing followers engaged.
- IG TV: This format lets you upload long-form videos and create video series on your profile.
- Reels: Reels are 15-second videos that you can create right within Instagram, using their filters, templates, and music. As a new channel, it is perfect to acquire new audiences.
By understanding how to create content on Instagram, you can plan a killer strategy!
2. Plan your content
Now that you know the different formats available to you, plan your content. Here are some ideas to get you started:
- Share pictures of the different features of your product.
- Show your products in context to provide inspiration for your followers.
- Give tips related to the industry you are in. For instance, if you sell skin products, you can share skincare best practices.
- Create videos on how your product can be used.
It’s always best to plan a month’s content and calendar ahead so that you can focus on engaging with followers and understanding how your posts are performing.
3. Enable product tagging
Instagram allows brands to tag products within their Instagram posts. This way, your follower can click on a tag and be able to view the product’s product detail page and learn more about it. From here, they can seamlessly visit your website to add the item to their cart.
Product tagging can help you navigate your shoppers to your product pages instead of making them take a longer route of visiting your store and searching for the product there. When sharing Instagram posts, ensure that you’ve tagged the products featured in the image or video.
Shopify’s help guide has detailed instructions on how to tag products on Instagram.
4. Set up ads to bring back past visitors and shoppers
Since shoppers are constantly on Instagram, scrolling through their newsfeed or swiping through their Stories, running ads on this platform can help you get the traction you are looking for.
With the right audience and with the right messaging, you can use Instagram ads to effortlessly acquire new followers as well as bring back past shoppers who browsed your store or abandoned their cart.
Our extensive guide to Instagram ads can help you understand the nuances of Instagram ads and how you can set up a winning ad strategy on the platform.
You can also reach out to Spin, a team of ad experts that will provide a free consultation to help you set up an optimized and winning ad strategy.
5. Make your embedded Instagram feed shoppable
Instagram is a measure of credibility. Many shoppers land on an eCommerce store, see the embedded Instagram feed within the store’s home page. and be interested in seeing how the products are shown on Instagram. As a popular social platform, it allows shoppers to interact with the brand on a more personal level.
This is why it’s crucial that you embed your Instagram feed on your Shopify store. Using InstaPics, you can embed the feed on your store and customize its look and style to match your store design.
You can take it up a notch by making your feed shoppable! This way, shoppers can also click on an Instagram post and see all the products from your store that are featured within the image. They can then click on the products and be taken to the product page to learn more about it and even shop the item. You can enable a shoppable Instagram feed with Cameo.
6. Build real stories with user-generated content
User-generated content (UGC) allows you to share images of your products used by shoppers, building social proof for your store. UGC lets new shoppers and followers get a real look at what your products really look like, making them more confident to shop from you.
You can collect user-generated content in two ways:
- Ask for photo reviews from your customers and share these reviews on Instagram.
- Create a hashtag and encourage customers to post pictures of the product in use along with the hashtag
You can later share these images on your own Instagram account and tag the products within your shoppable embedded Instagram feed on your Shopify store as well.
7. Use influencer marketing for brand awareness
8 out of 10 consumers have purchased something after having seen it as a recommendation by an influencer. Influencer marketing is a great way to build your brand’s awareness. With more Instagram influencers coming up, it’s easier to find the right influencer, plan activities, you use this channel to reach new audiences. But, measuring your influencer impact gets a little tricky.
This is where Carro can help. Carro is a Shopify app that lets you manage your influencers, the activities planned with them, and see the direct impact they have on your sales. This way, you can get an exact understanding of which influencers are bringing in returns, optimize your strategy, and ensure you are maximizing your sales through influencer marketing.
8. Make your content interactive with filters
Instagram filters are going viral these days, with users sharing filters on their Stories and Reels without being prompted to. You can create a filter related to your brand to easily gain traction from users looking for filters. For instance, if you are a beauty brand, you can create a lipstick filter so that shoppers can test different shades.
Creating an Instagram filter takes a little technical expertise but with the right idea, your filter can become a viral hit. Read about how you can create an Instagram filter.
9. Use analytics to understand performance and optimize your strategy
Analytics allow you to get definite proof of your Instagram account’s performance and use this information to make improvements. With analytics, you can understand what content works with your shoppers and churn more content that has proven to work, allowing you to make data-driven decisions.
Here are 2 ways to measure your Instagram strategy, including how you can use the data to make improvements.
Understand when your posts perform best
Instagram’s in-built analytics lets you understand which posts are gaining traction, what your audience looks like, and which days and time are high-performing for your account. You can use this information to share posts within your high-performing time periods and create content that has been effective with your audience in the past.
Learn which products Instagram shoppers like most
Curious to see which products are commonly bought by your Instagram shoppers? Or want to dig into the trends seen in shoppers that land on your store through Instagram? It’s easy to retrieve such data with an integrated analytics app like RevTap.
Using RevTap, you can understand which products are popular among shoppers from Instagram, understand the AOV of these shoppers, and pinpoint products that are abandoned by them as well.
10. Enable Instagram Shops
Instagram Shops is a new feature that transforms your brand’s social profile into a storefront. With this feature, your followers can shop your products directly through Instagram without having to even click through to an external link. Besides a native shopping experience on Instagram, you can also build loyalty among their followers and reward shoppers to continuously engage them.
Read more about the features that have opened up for store owners with this native shopping feature.
Instagram Shops hasn’t launched yet but you can still prepare your Shopify store for this by installing the Instagram channel on your Shopify dashboard.
Sell on Instagram with this 10-step checklist
We hope this helps you to effectively sell on Instagram and convert your followers into customers. Instagram is one of the best platforms available today. It has a massive audience that you can acquire quickly, but only if you have the right tactics in place!
This is why we created a guide to Instagram ads. With this guide, you can understand exactly how Instagram ads work, how you can optimize your ads strategy, and how you can generate revenue using the platform. It includes copy tactics, ad asset ideas, and walkthroughs of how to use its analytics to sell on Instagram.