E-commerce Analytics

A Guide to Optimizing Your Checkout Flows to Watch Your Ecommerce Conversion Rate Soar

A Guide To Optimizing Your Checkout Flows To Watch Your eCommerce Conversion Rate Soar

You’ve set up a flashy eCommerce site (& mobile app) that features a stunning catalog of endless products and spent heavily on marketing it right to drive relevant shoppers to your online store. However, your conversion rate does not look that promising. If that sounds relatable to you, you’re not alone. Checkout flow completion is …

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Types of Data Reports To Grow Your Shopify Store and How to Use It

Your Shopify store’s performance depends on how well you optimize your processes. Many merchants miss out on using their store’s data reports to make informed decisions and consequently, grow their store.  Read about why you need data reports for your Shopify store and the different kinds of data reports you can set instantly to understand …

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how fashion and apparel retailers can use data to grow their business online

How Can Fashion and Apparel Retailers Use Data To Grow Their Business Online

In our previous blog, we discussed the impact of COVID-19 on the fashion and apparel industry. The slowdown in the market has nudged retailers to take a new approach to run their business. As McKinsey says, it’s time to rewire the fashion system and by that, the experts don’t just mean taking your business online. …

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how to use Shopify analytics to identify VIP customers

How To Use Shopify Analytics To Identify And Engage VIP Customers

The competition in the eCommerce industry is increasing every day. No matter what your store sells, there’s always at least ten others offering similar products – sometimes, at better deals than yours! These stores are targeting not just the same market as you, but also pulling your existing customers away with appealing deals and maybe …

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how fashion brands can use ecommerce analytics to increase their sales

How Fashion Brands Can Use eCommerce Analytics To Increase Shopify Sales

It’s easier than ever for a brand to take its products online and sell to a global market. The Fashion and Apparel Industry Report further proves it by stating that the worldwide revenue of the industry is slated to rise from $481.2 billion in 2018 to $712.9 billion by 2022. The report also states that …

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Why Google Analytics and Shopify Analytics Aren’t Enough to Understand Your Customers and Product Performance

Merchants find the best app solutions for every aspect of their store management— from inventory to marketing to sales. There’s one part of store management, however, that often goes overlooked by merchants. With in-built Shopify analytics on their dashboard, store owners often settle with these existing eCommerce analytics tools or enable Google Analytics to monitor …

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Measure These eCommerce Metrics To Reduce Cart Abandonment

Measure These eCommerce Metrics To Reduce Cart Abandonment

According to the Baymard Institute, the average cart abandonment rate continues to be 69.57% across most industries. In some cases, it is also seen hitting a whopping 80%. That’s practically losing more than half the sales your Shopify store can generate to the shopper’s distractions or just deals from your competitors. Now, most stores would …

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how to use product analytics to plan your inventory better

How To Use Product Analytics To Plan Your Inventory Better (For More Profits)

You’re running a Shopify store. You’re managing everything from inventory to marketing and making sure the right deals are reaching the right customers. But what if all the inventory you stocked up on doesn’t sell? What if the bundle deals you created don’t really resonate with what the consumers want? Well, it happens more often …

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customer analytics to increase shopify sales

How To Use Customer Analytics And Segments To Increase Shopify Sales

Black Friday, Cyber Monday, Christmas, New Years – the holiday shopping season was crazy for most Shopify stores. Now we know the holidays are over, but whoever said online shopping is going to dip – is wrong! All it takes is making the right nudge to drive these seasonal shoppers to your store again to …

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