Email Marketing

abandoned cart recovery email guide

Everything You Need To Know About Devising A Solid Abandoned Cart Recovery Email Strategy

If eCommerce marketers all over the globe collectively had one common arch-nemesis, it would most likely be cart abandonment. While cart abandonment does sound like just any other challenge marketers have to deal with on a daily basis, it’s easily one of the most massive ones that refuse to be completely defeated. As per Barilliance, …

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Guiding Your Customer Journey Through Emails Using Customer Analytics

With an average eCommerce conversion rate as low as 2.35%, merchants need to have smart strategies and communication in place to nudge more store visitors into customers and continue generating sales on their Shopify store. However, these tactics are ineffective if you aren’t looking into your customer analytics to understand your customers better. With customer …

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How To Set Up Email Marketing For Your Shopify Store During Coronavirus

As a merchant running a Shopify store during this coronavirus outbreak, your processes look very different from how they usually are. From your product sales to your store traffic to your marketing— you’ve had to redo every aspect of your store in the past few weeks. One aspect that may be hard to figure out …

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10 Must-Have Email Automations For Every Shopify Store

Email automations is a feature that allows you to set up time or action based triggered emails to subscribers. Since the emails are triggered based on the shopper’s behavior, it is highly personalized to the shopper’s needs. Such emails are set up to nudge your shoppers to take action on your Shopify store. But, why …

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Email Marketing Best Practices For Higher CTR To Increase Shopify Sales

Email may be an old channel but it’s still helping brands generate revenue. It provides Shopify merchants with a personal platform to communicate with their audience better. It was found that for every $1 you spend on email marketing, you have an average ROI of $42. But, not every email marketing strategy is going to …

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improve shopify email marketing with customer analytics - revtap

Complete Guide to Using Customer Analytics For Shopify Email Marketing

According to an eMarketer study, the median email marketing ROI is 122%. In comparison to all the other marketing channels, email clearly has the highest return on investment in times when the customer acquisition costs are skyrocketing. But when every brand out there is using the channel to reach online shoppers, how do you ensure …

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10 Email Marketing Campaign Examples to Recover Abandoned Carts

Which Shopify store hasn’t had to deal with cart abandonment? With abandonment rates as high as 69.57%, one of the most crucial parts of any merchant’s job is to set up Shopify marketing strategies to recover abandoned carts and recover lost revenue. However, with Shopify email marketing apps like Klaviyo and SmartrMail, cart recovery is …

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7 Examples of How to Create a Better Mother’s Day Email Campaign.

When it comes to email marketing, it’s crucial to have a monthly or quarterly calendar set in place. This calendar should include dates, events and holidays that are significant to your users – such as Christmas, Boxing Day, the start of a new season, or in this case, Mother’s Day. For such events, it’s very …

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How to Lower Your eCommerce Customer Acquisition Cost Using Email Marketing Channels

To all of you eCommerce marketers, entrepreneurs and founders trying to lower your e-commerce customer acquisition cost (CAC) while maintaining – or even increasing – the number of sales and orders, this is going to be an interesting read. In this blog post, we’re going to talk about how to reduce customer acquisition costs (CAC) …

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How to Improve Your eCommerce Email Marketing Campaign Strategy

According to a study by Campaign Monitor, for every $1 spent on email marketing, $44 is made in return. Based on these numbers, it’s safe to say that email marketing is a very effective marketing channel for eCommerce. However, it’s crucial to use email marketing correctly in order to make a considerable return on your …

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