Paolita Improves Facebook Ads ROI By 625.49% and Increases Sales

Paolita is a Shopify store that brings to you the latest in British designer swimwear, resort wear and beachwear. Learn how Paolita used customer segments from RevTap to optimize their marketing campaigns for higher conversions.

  • 625.49% improved Facebook ads ROI
  • 35% repeat purchases using customer segments
  • 38.57% reduced overall CAC

“Team RevTap not only helped us understand our data better but also extended their support with strategizing marketing campaigns, helping us grow super efficiently without wasting much in marketing spends.”

Anna Paola

Founder, Paolita

Challenges in putting Shopify analytics to work

Understanding customers and purchase behaviour

Every online shopper is different. They interact with brands in different ways and no two shoppers are motivated by the same thing to complete a purchase.
Having to sift through their Shopify store data and collate customer information from different marketing tools, was not just time-consuming, but also prone to human errors. It became difficult for Paolita to identify a pattern in the shoppers reaching their stores.

Identifying the top marketing channel

Paolita ran multiple campaigns across different channels to promote their products, sales and deals. It became difficult to switch from one platform to another or look into each ad campaign to get a 360-degree view of their growth. Being able to identify which campaigns drive traffic, which get real conversions and sales, and which don’t work got only tougher with time.

Paolita X RevTap:

Simplifying Shopify Analytic

Paolita ran multiple campaigns across different channels to promote their products, sales and deals. It became difficult to switch from one platform to another or look into each ad campaign to get a 360-degree view of their growth. Being able to identify which campaigns drive traffic, which get real conversions and sales, and which don’t work got only tougher with time.

1. Customer segments

Using Paolita’s store and marketing data, RevTap analyzed the purchase behaviour of shoppers. Identifying common patterns across their customers, the app then turned Shopify analytics into unique and clearly defined customer segments.

Right from frequent cart abandoners, price sensitive customers, VIP customers, inactive customers (three, six and twelve months), and more, Paolita could clearly see which shopper falls under which category.

This helped them optimize the online shopping journey of these shoppers and nudge them to make purchases with personalized marketing and engagement campaigns.

2. Performance analytics

RevTap also created a comprehensive report for Paolita’s marketing campaigns’ performance. Bringing the data from all Facebook ad campaigns onto to the dashboard, the performance analytics report highlights the ad spend, revenue generated, return on ad spend (ROAS), CPC and more eCommerce metrics in an easy-to-consume format.

This helped Paolita see which of their ad campaigns were driving the maximum traffic to their store, which led to conversions and sales, and which generated the maximum revenue for them over a defined period of time.

The Shopify analytics report enabled the brand to make data-driven decisions to optimize their ad campaigns, leading to an improved ROI.

Results:

Have you been overspending on your Facebook ad campaigns? Optimize them for higher conversions and sales with RevTap.

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